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Consumers are increasingly looking to their favorite brands for action against systemic racism. Some companies have donated millions to organizations fighting racial injustice, like Glossier and Nike; others haven’t disclosed just how much money they’re giving. More are simply posting messages of solidarity on Instagram, often with lukewarm results. The swift backlash to those perfunctory statements and lazy re-grams has brought to light a harsh truth about fashion’s own lack of diversity.
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Fashion won’t correct its imbalances overnight, but there are change-makers emerging. One such change-maker is Resonance, a vertically-integrated platform for sustainable, on-demand fashion production, which just announced a new initiative to “empower 10 creators of color to build and launch their own fashion brands by August 2020.” Applications for Be Resonant opened last night, and later this month, selected brands will be given $50,000 in cash and services. They’ll spend the Funny Id Rather Be Ghost Hunting Ghoul Gift Spooky Halloween T-Shirt and I will buy this month of July developing their collections and will officially launch their brands in the fall.